"Dedicated to providing brides with the ultimate bridal experience"

Planning your wedding day is such an amazing and special time in your life, and our staff is excited to assist and celebrate with you. Located on Archer Road in Gainesville, less than two miles west of I-75, Allure Bridal Boutique offers brides an affordable yet upscale experience. Offering bridal gowns that range from Boho Chic to Couture Ballgowns and everything in between, and at prices from $800-$2800, our selection is designed to accommodate almost any bride's desired style and budget. We also carry bridesmaid dresses, mother of the bride/groom dresses, veils, headpieces, jewelry and even tux rentals. Helping you find your dream dress at an affordable price and with top of the line customer service is our goal. Making your dress shopping the personalized, one-of-a-kind experience that you deserve is our top priority and each of our employees are dedicated to making the experience one to remember!

Watters- Selena Watters-Agatha Watters- Anastasia
Watters- Reed Lillian West 6395 Sophia Tolli-Prinia

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Where to find us

Allure Bridal Boutique
6450 SW Archer Road, Suite 230
Gainesville, Fl 32608
P: (352) 224-5669


What our Brides Say About Us

"Amazing wedding dress shopping experience! Roshelle was very knowledgeable about not only wedding dresses but hair and photography aspects on the big day to consider when getting a dress. I wasn't sure what I had in mind but she had a great plan of trying on different styles and asked what I liked about each one to find a dress that fit perfectly. I felt that I was the one making the decision but was guided well. Thank you for a wonderful time!"

By Natalie

"Truly was the best experience!! I want to go to Allure and try on wedding dresses every day of my life! I was so fortunate to have Chelsee a part of that experience, she walked me through everything and made me so comfortable. It was easy to Fall in Love at Allure. "

By Emily

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Allure's Mission

"Our mission is to be the areas most bride friendly boutique with the right selection of trendy and classic bridal gowns and designers.  Allure Bridal Boutique provides Brides and their parties with a comfortable environment to help celebrate this amazing time.  We are here to guide and provide you with answers to your concerns as you search for your dream dress.  Allure knows you and your party deserve to celebrate in style in a warm professional environment with a staff that loves what they do and enjoys celebrating with every Bride as they say YES at Allure Bridal Boutique."