Lillian West Gown Style 6528 sweetheart lace over tulle A-line Bridal gown silky touch organza A-line gown with beaded lace applique illusion straps, a V-neckline, beaded  lace applique
Lillian West Gown Style 6485 organza A-line gown with hand-beaded illusion shoulder straps sleeveless lace over tulle and organza fit and flare gown with beading and lace appliqués

What our Brides Say About Us

"Ashley and Carly were great. They made the whole experience wonderful for my daughter who does not like to shop. She found a dress she loved on her first visit. Thank you."

By Susan

"Truly was the best experience!! I want to go to Allure and try on wedding dresses every day of my life! I was so fortunate to have Chelsee a part of that experience, she walked me through everything and made me so comfortable. It was easy to Fall in Love at Allure. "

By Emily

Read More Reviews Here!

Where to find us

We are located 2 miles west of I-75 on Archer Road.


6450 SW Archer Road
Gainesville, Fl 32608


(352) 224-5669

Planning your wedding day is such an amazing and special time in your life, and our staff is excited to assist and celebrate with you. Located on Archer Road in Gainesville, less than two miles west of I-75, Allure Bridal Boutique offers brides an affordable yet upscale experience. Offering bridal gowns that range from Boho Chic to Couture Ballgowns and everything in between, and at prices from $800-$2800, our selection is designed to accommodate almost any bride's desired style and budget. We also carry bridesmaid dresses, mother of the bride/groom dresses, veils, headpieces, jewelry and even tux rentals. Helping you find your dream dress at an affordable price and with top of the line customer service is our goal. Making your dress shopping the personalized, one-of-a-kind experience that you deserve is our top priority and each of our employees are dedicated to making the experience one to remember!

Check out our bridal blog!