Our Story

Allure knows you and your party deserve to celebrate in style in a warm professional environment with a staff that loves what they do and enjoys celebrating with every Bride as they say YES at Allure Bridal Boutique.

Say Yes at Allure

Your journey to say Yes to the Dress begins here

What Our Brides Say

The staff was so sweet and attentive. I could tell they really cared and wanted me to find the right dress. I am so grateful that I found my dress in your shop!!! Thank you so much for making the dress buying experience special.

Kelly, Gainesville

Daniela was such a great stylist!! I’m so glad I made an appointment to get my dress here. Everything was so personalized and relaxed. I would highly recommend this place for a bride looking for a beautiful and one-of-a-kind dress.

Joanne, Gainesville

Chelsee and her staff are so sweet and lovely. They genuinely care for your interests and needs in your search for “the dress” and are super helpful in making that happen. I truly believe that’s there’s something for every bride at Allure .

Krystal, Gainesville

Where to Find Us

We are located 2 miles west of I-75 on Archer Road


6450 SW Archer Rd, Suite 203
Gainesville, Fl 32608


(352) 224-5669